01
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Ascot
Creative campaign work for one of Britain's most iconic racecourses, spanning sponsorship branding, event assets and digital creative.
SponsorshipEvent BrandingDigital
How Caroline Works
01
Creative Leadership
Caroline has built and led multidisciplinary creative teams across design, motion, 3D, editing and campaign delivery. At Stoke & Dagger, she grew the team from two to 12 people developing talent, improving workflows and expanding the studio's creative capabilities along the way.
Every project she leads runs from concept through to final delivery, holding creative ambition and commercial priorities in balance throughout.
02
Brand Strategy & Guardianship
That team-led thinking translates directly into brand work. Caroline has spent her career shaping identities and campaign systems for sport, entertainment, broadcast and betting brands combining strategic direction with hands-on delivery across digital, social, OOH, DOOH, print, motion and live event assets.
03
Sport, Racing Sponsorship & Live Event Experience
Nowhere is that combination more tested than in sport. Caroline is a trusted creative partner in racing, sponsorship and sports-led campaigns with long-standing experience working with Betfair. Racing audiences are knowledgeable, time-sensitive and commercially engaged. The creative has to land quickly, feel credible and support the brand without getting in the way of the sport.
Selected Work
02
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Betfair Racing
Dedicated racing creative for Betfair, covering sponsorship idents, motion toolkits, OOH and digital assets built around the ITV Racing partnership.
MotionSponsorshipOOHDigital
03
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Betfair
Betfair has been a retained client since 2017, with Caroline supporting racing, sponsorship, sport and live event creative across motion, branding and campaign assets.
MotionBroadcastSponsorship
04
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NOW TV
Working closely with NOW TV's in-house team on their Christmas Campaign. Delivering OOH, DOOH, Print, Digital and Social Ads.
OOHDOOHPrintDigitalSocial
05
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Secret Escapes
Working for Secret Escapes Marketing team on DRTV and Radio Ads for the UK and Germany.
DRTVRadio
06
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Sky Sports Germany
A sport campaign spanning digital display ads, social media content, social animations and DOOH.
DigitalSocialDOOH
07
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WOW TV
Working directly with WOW's in-house team on digital display ads, social media, social animations and DOOH. A seamless campaign across all channels for maximum impact.
DigitalSocialDOOH
08
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United Rugby Championship
A multi-channel sports campaign delivered in collaboration with Sky's marketing department, covering radio, digital, social media and press.
RadioDigitalSocialPress
Experience & Leadership
Branding & Creative Direction
Caroline has spent her career shaping brand identities and campaign systems for sport, entertainment, broadcast and betting brands. She combines strategic creative direction with hands-on delivery across digital, social, OOH, DOOH, print, motion and live event assets. At Stoke & Dagger, she has led creative work across the UK, Germany, Brazil and Spain, ensuring every touchpoint feels consistent, distinctive and commercially focused.
Managing Teams & Creative Standards
Caroline is an experienced creative leader who has built, managed and mentored multidisciplinary teams across design, motion, 3D and editing. At Stoke & Dagger, she helped grow the team from two to 12 people while leading projects from concept to delivery, balancing creative ambition with deadlines, budgets and commercial priorities.
- Creative direction and final design oversight
- Team mentoring and talent development
- Studio process and workflow improvement
- Quality control across creative output
- Managing designers, motion designers, editors and freelancers
- Client and stakeholder collaboration
- Creative pitch development
- Campaign delivery across multiple channels
- Maintaining brand consistency at scale
Years of Sport, Betting & Entertainment Experience
Caroline has extensive experience creating campaigns for sport, betting, broadcast and entertainment brands, with work spanning live events, sponsorship, social content, digital campaigns, motion graphics, press, OOH and DOOH. Her sport and betting experience includes projects for Betfair, Paddy Power, Sky Sports, Team GB, British Rowing, Paralympics GB, NatWest Cricket and Rugby sponsorship, International Tennis Federation, United Rugby Championship and Sky Sports Germany.
This experience gives Caroline a strong understanding of how sport and entertainment audiences behave, how to build excitement around major events, and how to create creative systems that perform across both premium brand environments and fast-moving digital channels.