Secret Escapes

Challenge

Secret Escapes needed direct response TV and radio advertising for both the UK and Germany, requiring campaign creative that could work across markets and media formats.

Approach

Caroline worked with the in-house team to support TV and radio advertising, shaping creative that could communicate the offer clearly while maintaining the brand's aspirational travel feel.

Outcome

The work supported Secret Escapes' multi-market advertising activity, delivering campaign assets suited to direct response media while protecting the premium feel of the brand.