WOW TV

Challenge

WOW TV needed a campaign for its entertainment range that could feel consistent across digital display, social media, social animations and DOOH.

Approach

Caroline worked directly with the in-house team to adapt the creative across multiple formats, ensuring the campaign remained joined-up across small-screen, social and large-format placements.

Outcome

The project delivered a seamless campaign system across digital and out-of-home channels, giving WOW TV a clear and consistent entertainment message across all customer touchpoints.