Sky Sports Germany

Challenge

Sky's marketing team needed a campaign system that could work across multiple channels while maintaining a clear and consistent sports identity.

Approach

Caroline collaborated with the marketing team to oversee creative across radio, digital, social media and press, ensuring each format worked as part of one connected campaign.

Outcome

The project aim was to highlight the extensive range of sporting events the viewers could watch on Sky Sports that year. Premiere League, Golf, Tennis Moto GP, F1 and NHL.