United Rugby Championship

Challenge

Sky Sports needed to highlight the extensive range of sport available to viewers that year, from the Premier League, golf and tennis to MotoGP, Formula 1 and the NHL, while keeping the campaign clear and easy to understand.

Approach

Caroline worked with Sky's marketing team to create a flexible multi-channel campaign system that brought a broad sporting calendar together under one consistent visual approach across press, digital and social formats.

Outcome

The campaign gave Sky Sports a clear and cohesive way to promote the depth of its sporting offer, helping audiences quickly understand the scale and variety of content available across the year.