Caroline has become a trusted creative partner for Betfair, particularly across racing, sponsorship and sports-led campaigns. Her work shows an understanding that racing audiences are different: they are informed, fast-moving and highly engaged, so the creative has to feel credible, immediate and commercially sharp. From ITV Racing sponsorship idents to event branding, motion toolkits and live activation assets, Caroline creates work that respects the audience while giving the brand clear ownership across every touchpoint.
Campaign Work
Betfair Lounge At BSOP
Live Event Branding / Commercial Activation
Challenge
Betfair needed to create a strong branded environment for the Brazil Series of Poker, a large-scale event attracting around 25,000 people.
Approach
Caroline delivered a complete event branding package across large-format and physical touchpoints, including wall vinyl, hanging banners, branded fridges, wristbands, leaflets, clothing and winner's cheque assets.
Outcome
The activation created a consistent and visible Betfair presence across the event space, helping the brand stand out in a busy live environment while supporting customer engagement on-site.
Campaign Work
Betfair Haus
Sport / Event Activation / Motion Toolkit
Challenge
Betfair needed a suite of branded assets for a PR event during the Euros, including creative that could support daily podcast content and keep the activation visually consistent.
Approach
Caroline helped shape a flexible branded system across event assets and motion templates, giving the team a consistent toolkit that could be used quickly across daily content.
Outcome
The project gave Betfair a cohesive event presence and a practical motion toolkit that supported fast-turnaround media activity throughout the activation.
