NOW TV Christmas Campaign

Challenge

NOW TV needed a high-volume Christmas campaign delivered across multiple formats, from outdoor and print through to digital and social advertising.

Approach

Caroline worked closely with NOW TV's in-house team to deliver a cohesive campaign across OOH, DOOH, print, digital and social placements, adapting the creative system to suit each format.

Outcome

The campaign maintained a consistent festive brand presence across a wide range of media, helping NOW TV show up clearly and confidently during a highly competitive seasonal period.